Influencer Marketing Services
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
At Metamorph, we use Influencer marketing to go hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels.
As with many influencer campaigns, which also carry a content element we either create content for the influencers, or they create the content themselves.
Experts at Metamorph, use influencer marketing by engaging key individuals to leverage their influence among friends and family. With demand on the rise, the influencer economy is shifting toward more streamlined solutions, embracing tools like influencer networks, match-making platforms services and even programmatic to help brands tap influencers more easily. We help our clients understand that consumers now control the buyer’s journey, and they are getting harder to reach with digital advertising.